Operations
The Real Cost of Quick Fixes in Ecommerce
That urgent workaround solved today's problem. But it also created tomorrow's. Understanding the hidden costs of reactive decision-making.
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Insights
Thinking about ecommerce differently.
Long-form explorations of the patterns, problems, and opportunities we see across established Shopify stores.
Growth
Why Most Shopify Stores Plateau After Initial Growth
The choices that got you to your first million often become the barriers to your second. Here's how to recognize the transition.
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Why Your Shopify Store Feels Slower Than Your Metrics Suggest
Your Lighthouse score looks fine. Your Core Web Vitals pass. But customers still complain about speed. Here's what the numbers miss.
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Design Debt vs Technical Debt in Ecommerce
Both slow you down, but they require different solutions. Understanding the distinction helps you prioritize effectively.
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When to Stop A/B Testing and Start Rebuilding
Testing works until it doesn't. At some point, incremental optimization hits a ceiling that only structural change can break through.
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The Integration Tax: How Connected Tools Create Hidden Complexity
Every integration promises efficiency. But connections between systems create dependencies, and dependencies create fragility.
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When a Shopify Theme Becomes a Liability
That beautiful theme that launched your store might now be holding you back. Here are the warning signs.
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Shopify Plus: When the Upgrade Makes Sense (And When It Doesn't)
Plus isn't just 'more Shopify.' It's a different platform with different tradeoffs. Understanding whether you actually need it.
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The Hidden Cost of App Stacking
Every app solves a problem and creates new ones. At some point, the cost of coordination exceeds the benefit.
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Why Most Shopify Migrations Take Longer Than Expected
Migrations are predictably unpredictable. Understanding why timelines slip helps you plan for reality, not optimism.
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Why Conversion Rate Optimization Fails Without Systems Thinking
A/B testing buttons won't save a broken user journey. CRO works best when it's part of a larger strategic view.
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The Myth of the Perfect Shopify Theme
Store owners spend months searching for the right theme. But the perfect theme doesn't exist—and expecting it to creates its own problems.
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How Operational Complexity Kills Conversion
Conversion problems aren't always on the frontend. Sometimes the constraints are operational—and they're invisible to traditional CRO.
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Moving Fast vs. Technical Debt: Finding the Right Balance
Speed matters in ecommerce. But so does sustainability. The tension between moving fast and building well never fully resolves.
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Signs Your Shopify Store Has Outgrown Its Original Build
Every successful store eventually faces this moment. Recognizing it early gives you more options.
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When Your Shopify Store Needs a Strategist, Not a Developer
More development hours won't solve every problem. Sometimes what's missing isn't execution capacity—it's strategic clarity.
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