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Design & UX Optimization

Beautiful stores that actually convert.

Most ecommerce design focuses on aesthetics. We focus on the intersection of beauty and function—creating experiences that look exceptional and guide customers naturally toward purchase.

Common Challenges

Signs this might be the right fit.

Conversion rates that don't match your traffic quality
High bounce rates on key pages despite good content
Customer feedback about confusing navigation or checkout
Mobile experience that feels like an afterthought
Design decisions made reactively rather than strategically
Our Approach

How we think about this work.

1

Journey Mapping

We map the complete customer journey, identifying friction points and opportunities that analytics alone can't reveal. This creates a foundation for strategic improvements rather than guesswork.

2

Conversion Architecture

Every element serves a purpose. We design page layouts, navigation structures, and interaction patterns that reduce cognitive load and guide customers toward action.

3

Mobile-First Design

With most traffic coming from mobile, we design for small screens first—then enhance for desktop. This ensures your fastest-growing segment gets the best experience.

4

Iterative Refinement

Design isn't a one-time deliverable. We establish feedback loops and measurement frameworks that enable continuous improvement based on real customer behavior.

Outcomes

What success looks like.

Every engagement is different, but these are the outcomes we typically work toward together.

Measurable improvement in conversion rates
Reduced bounce rates on key pages
Improved customer satisfaction scores
Cohesive visual identity across all touchpoints
Design system that scales with your business

Ideal for

Established stores doing $1M+ annually who know their design is limiting growth but aren't sure exactly where or how to improve.

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FAQ

Common questions about design & ux optimization.

How long does a typical design optimization project take?
Most design optimization engagements run 6-12 weeks, depending on scope. We start with research and strategy (2-3 weeks), move into design and development (3-6 weeks), then iterate based on initial results. The timeline depends on how many pages or flows we're addressing and the complexity of your current setup.
Do you work with our existing theme or build from scratch?
We assess this on a case-by-case basis. Often, optimizing within your existing theme is faster and less disruptive. But if your theme is fundamentally limiting—outdated architecture, poor performance, or fighting against your needs—a strategic rebuild might be the better investment. We'll give you an honest recommendation based on your specific situation.
How do you measure the success of design changes?
We establish baseline metrics before making changes—conversion rate, bounce rate, time on page, and other relevant KPIs. After implementation, we track these same metrics to quantify impact. We also look at qualitative signals like customer feedback and session recordings to understand the 'why' behind the numbers.
What if we're not sure where our design problems are?
That's actually a common starting point. We begin with a comprehensive UX audit that analyzes your entire customer journey, identifies friction points, and prioritizes opportunities. This gives you a clear picture of what's limiting conversion before we discuss specific solutions.

Other Capabilities

Theme Architecture

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Performance & Conversion

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Integrations & Automation

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