All Services

Migrations & Rebuilds

Transformation without disruption.

Whether you're moving platforms, rebuilding from scratch, or undertaking major restructuring—we help you capture the opportunity while managing the risk.

Common Challenges

Signs this might be the right fit.

Current platform limiting business capabilities
Technical debt making every change expensive
Fear of breaking what's currently working
Uncertainty about the right approach
Previous migration attempts that went poorly
Our Approach

How we think about this work.

1

Strategic Assessment

Before recommending any approach, we understand your business goals, current constraints, and risk tolerance. Not every situation requires a full rebuild.

2

Phased Planning

Complex changes broken into manageable phases. Each phase delivers value independently while building toward the larger goal.

3

Risk Mitigation

Comprehensive testing, rollback plans, and staged rollouts. We've done this before and know where things typically go wrong.

4

Knowledge Transfer

Your team ends up understanding the new system deeply—not dependent on us for ongoing operation. Documentation, training, and handoff that actually works.

Outcomes

What success looks like.

Every engagement is different, but these are the outcomes we typically work toward together.

Modern infrastructure without business disruption
Preserved SEO value and customer data
Team confidence in the new system
Clear documentation and processes
Foundation for next phase of growth

Ideal for

Stores that have outgrown their current setup and need experienced guidance through significant technical change.

Start a Conversation Learn Our Approach
FAQ

Common questions about migrations & rebuilds.

How long does a typical migration take?
Migration timelines vary based on complexity. A straightforward theme migration might take 8-12 weeks. A full platform migration with custom integrations could take 4-6 months. We always build in buffer time for unexpected issues and thorough testing before going live.
How do you minimize risk during migration?
We use a phased approach with multiple checkpoints. We run parallel systems during transition, maintain comprehensive backups, and do staged rollouts. We've migrated enough stores to know where things typically go wrong—and we plan for those scenarios upfront.
Will we lose our SEO rankings during migration?
Not if the migration is handled properly. We create comprehensive redirect maps, preserve URL structures where possible, and carefully migrate all SEO metadata. Most stores see rankings stabilize within 2-4 weeks, and many see improvements from better technical SEO.
What if we're not sure whether we need a migration?
We can help you decide. We'll assess your current setup against your business goals and give you an honest recommendation. Sometimes optimization is enough. Sometimes migration is clearly the right move. We'll lay out the tradeoffs so you can make an informed decision.

Other Capabilities

Design & UX

Learn more

Theme Architecture

Learn more

Performance & Conversion

Learn more