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Performance & Conversion

Clarity that drives growth.

Performance isn't just about speed—it's about removing everything that stands between your customers and purchase. Speed, clarity, measurement, and optimization working together.

Common Challenges

Signs this might be the right fit.

Conversion rates that should be higher given your traffic
Analytics that raise more questions than they answer
A/B tests that don't produce meaningful insights
Unclear which changes actually impact revenue
Speed optimizations that don't seem to help
Our Approach

How we think about this work.

1

Measurement Foundation

Before optimizing anything, we ensure you're measuring what matters. Proper analytics setup, conversion tracking, and attribution that tells you what's actually working.

2

Technical Performance

Page speed, Core Web Vitals, server response times—we optimize the technical foundation that affects every customer interaction and search ranking.

3

Conversion Analysis

Deep analysis of where customers drop off and why. This goes beyond analytics to understand the friction points that data alone can't reveal.

4

Strategic Testing

Not random A/B tests, but strategic experiments designed to answer specific questions about your customers and validate high-impact changes.

Outcomes

What success looks like.

Every engagement is different, but these are the outcomes we typically work toward together.

Clear understanding of what drives revenue
Measurable conversion rate improvements
Faster page loads and better Core Web Vitals
Testing framework for ongoing optimization
Data-informed decision making

Ideal for

Stores investing in growth who need confidence that their optimization efforts are actually moving the needle.

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FAQ

Common questions about performance & conversion.

What's the first step in improving our conversion rate?
Before optimizing anything, we ensure your measurement is accurate. Many stores have analytics issues—missing tracking, incorrect attribution, or misleading data. Once we trust the numbers, we analyze where customers drop off and why, then prioritize improvements based on potential impact.
How much can we realistically improve conversion rates?
This varies significantly based on your starting point. Stores with obvious friction points might see 20-50% improvements. Stores that are already well-optimized might see 5-15% gains. We'll give you realistic expectations based on our initial analysis of your specific situation.
Do you run A/B tests for all changes?
Not necessarily. A/B testing is valuable for validating hypotheses on high-traffic pages. But for lower-traffic pages or obvious improvements, testing can take too long to reach statistical significance. We recommend a testing approach based on your traffic levels and the type of changes we're making.
How do you approach page speed optimization?
We start with Core Web Vitals analysis to identify the biggest performance bottlenecks. Common fixes include image optimization, code cleanup, reducing third-party scripts, and improving server response times. We prioritize changes that will have the biggest impact on both user experience and search rankings.

Other Capabilities

Design & UX

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Theme Architecture

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Integrations & Automation

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