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Theme Architecture

Infrastructure that grows with you.

Your theme is the foundation everything else is built on. When that foundation is solid, everything is easier. When it's not, every change becomes a struggle.

Common Challenges

Signs this might be the right fit.

Customizations that break with every theme update
Simple changes requiring developer involvement
Page speed declining despite optimization efforts
Technical debt from years of quick fixes
Theme limitations blocking business requirements
Our Approach

How we think about this work.

1

Architecture Audit

We evaluate your current theme against your actual business needs—not generic best practices. This reveals whether optimization, migration, or custom development makes the most sense.

2

Strategic Foundation

Whether extending your current theme or building custom, we create architecture designed for your specific use cases. Flexibility where you need it, simplicity where you don't.

3

Performance Engineering

Fast stores convert better. We architect for performance from the start, not as an afterthought—ensuring your theme stays fast as you add features.

4

Maintainability Focus

Code that your team can understand and extend. Documentation that actually helps. Architecture that makes future changes easier, not harder.

Outcomes

What success looks like.

Every engagement is different, but these are the outcomes we typically work toward together.

Faster development cycles for new features
Reduced technical maintenance overhead
Improved page speed and Core Web Vitals
Theme that adapts to business changes
Clear path for future enhancements

Ideal for

Stores that have outgrown their original theme, are fighting constant technical friction, or are planning significant new functionality.

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FAQ

Common questions about theme architecture.

What's the difference between theme optimization and a custom build?
Theme optimization works within your current theme—fixing performance issues, improving code quality, and extending functionality while preserving your existing design. A custom build starts fresh with architecture designed specifically for your business needs. The right choice depends on how limiting your current theme is and your long-term goals.
How do you handle theme updates after customization?
This is a critical consideration. We architect customizations to minimize conflicts with theme updates—using child themes, modular code, and clear separation of concerns. We also document everything so your team understands what's been changed and why, making future updates manageable.
Will rebuilding my theme affect my SEO rankings?
Done properly, a theme rebuild should preserve or improve your SEO. We carefully map existing URLs, maintain redirect structures, and preserve on-page SEO elements. In fact, improved page speed and Core Web Vitals from better architecture often boost rankings.
How long does a custom theme build take?
A custom Shopify theme typically takes 8-16 weeks from kickoff to launch, depending on complexity. This includes discovery, design, development, testing, and staged rollout. We phase the work so you see progress throughout and can provide feedback at key milestones.

Other Capabilities

Design & UX

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Performance & Conversion

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Integrations & Automation

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